SportLogia
Vol. 9, Issue 1, Jun 2013.

 

SPORTSKI IDOLI SPORTISTA SENIOROSKOG UZRASTA

 

Jelena Ilić1
1Republički zavod za sport, Beograd, Srbija

 

ORGINALNI NAUČNI ČLANAK
doi: 10.5550/sgia.130901.se.002I
UDK: 796.012.1-053.2

 

Sažetak   PUNI TEKST(.pdf)

Cilj sprovedenog istraživanja je identifikacija idola sportista seniorskog uzrasta, budući da se putem identifikacije idola osoba mogu donijeti zaključci u vezi sa njihovim sistemima vrijednosti. Uzorkom je bilo obuhvaćeno 318 srpskih profesionalnih sportista seniora (183 sportista i 135 sportistkinja), uzrasta 18 - 40 godina. Ispitanici su dolazili iz 28 različitih sportova, pretežno odbojke, vaterpola, košarke, karatea, boćanja, savatea, rukometa, kjokušinkaija. Nezavisne varijable su bile pol i odabrani idol, a zavisne varijable sport, pol, aktuelnost i porijeklo odabranog idola. Sportisti seniori su za svog sportskog idola najčešće birali Rodžera Federera, Majkla Džordana, Milorada Čavića. Pokazalo se i da većina sportista i sportistkinja biraju za svog idola sportistu koji se bavi njihovm sportom, ali i da postoje neke razlike u izboru idola i njihovim obilježjima između sportista i sportistkinja

 

Ključne riječi: idolizacija, Srbija, vrijednosti.

 

Literatura

Balswick, J., & Ingoldsby, B. (1982). Heroes and Heroines among American Adolescents. Sex Roles, 8, 243–249.
doi: 10.1007/BF00287308
Biskup, C., & Pfister, G. (1999). I Would Like to be Like her/him: Are Athletes »Role Models« for Boys and Girls'. European Physical Education Review, 5(3), 200–215. doi: 10.1177/1356336X990053003
Boorstin, D. J. (1961). The Image: A Guide to Pseudo-Events in America. New York, NY: Harper & Row, Publishers, Incorporated.
Bush, A. J., Martin C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of Generation Y. Journal of Advertising Research, 44, 108–118. doi: 10.1017/S0021849904040206
Chung, H. (2003). Sports star v. rock star in globalizing popular culture. International Review for the Sociology of Sport, 38, 99–108. doi: 10.1177/1012690203038001731
de Ruyter, D., & Conroy, J. (2002). The Formation of Identity: The Importance of Ideals. Oxford Review of Education, 28(4), 509–522. doi: 10.1080/0305498022000013643
Dubner, S. J. (2003). Confessions of a hero-worshipper. New York, NY: William Morrow.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of marketing management, 15 (4), 291 - 314. doi: 10.1362/026725799784870379
Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39–48.
Fleming, S., Hardman, A., Jones, C., & Sheridan, H. (2005). »Role models« among elite young male rugby league players in Britain. European Physical Education Review, 11(1), 51–70. doi: 10.1177/1356336X05049824
 Harris, J. C. (1986). Athletic exemplars in context: General exemplar selection patterns in relation to sex, race, and age. Quest, 38, 95–115. doi: 10.1080/00336297.1986.10483845
Jones, M. J., & Schumann, D. W. (2000). The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective. Sport Marketing Quarterly, 9(2), 65–76.
Kamins, M. A., Brand, M. J., Hoeke, S. A., & Moe, J. C. (1989). Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility. Journal of Advertising, 18(2), 4–10.
doi: 10.1080/00913367.1989.10673146
Lines, G. (2001). Villains, fools or heroes? Sports stars as role models for young people. Leisure Studies, 20, 285–303. doi: 10.1080/02614360110094661
Jones, M. J., & Schumann, D. W. (2000). The strategic use of celebrity athlete endorsers in Sports Illustrated: An historic perspective. Sport Marketing Quarterly, 9, 65–76.
Maddux, J. E., & Rogers, R. W. (1980). Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. Journal of Personality and Social Psychology, 39(2), 235–244. doi: 10.1037/0022-3514.39.2.235
Martin, J. H. (1996). Is the athlete's sport important when picking an athlete to endorse a nonsport product? Journal of Consumer Marketing, 13, 28–43. doi: 10.1108/07363769610152581
McCutcheon, L. E., Lange, R., & Houran, J. (2002). Evidence for non-pathological and pathological dimensions of celebrity worship. British Journal of Psychology, 93, 67–87. doi: 10.1348/000712602162454; PMid: 11839102
McGuire, W. J. (1985). Attitudes and attitude change. In Aronson, G. La. E. (Ed.), Handbook of social psychology (pp. 233–346). New York: Random House.
Melnick, M. J., & Jackson, S. J. (2002). Globalization american-style and reference idol selection: The Importance of Athlete Celebrity Others among New Zealand Youth. International Review For The Sociology Of Sport, 37(3–4), 429–448. doi: 10.1177/1012690202037004027
Premeaux, S. R. (2005). The attitudes of middle class male and female consumers regarding the effectiveness of celebrity endorsers. Journal of Promotion Management, 11(4), 33–48. doi: 10.1300/J057v11n04_04
Raviv, A., Bar-Tal, D., Raviv, A., & Ben-Horin, A. (1996). Adolescent idolization of pop singers: Causes, expressions, and reliance. Journal of Youth and Adolescence, 25, 631–650. doi: 10.1007/BF01537358
Stevens, J. A., Lathrop, A. H., & Bradish, C. L. (2003). Who is your hero? Implications for athletic endorsement strategies. Sport Marketing Quarterly, 12, 103–110.
Teigen, K. H., Normann, H. T. E., Bjorkheim, J. O., & Helland, S. (2000). Who Would You Most Like to be Like? Adolescents' ideals at the beginning and the end of the century. Scandinavian Journal of Educational Research, 44(1), 5–26. doi: 10.1080/713696661
Wann, D. L., Melnick, M. J., Russell, G. W., & Pease, D. G. (2001). Sport fans: The psychology and social impact of spectators. New York: Routledge Press.
Yue, X. D., & Cheung, C. (2000). Selection of favourite idols and models among Chinese young people: A comparative study in Hong Kong and Nanjing. International Journal of Behavioral Development, 24, 91–98.
doi: 10.1080/016502500383511