Vol. 10, Issue 1, June 2014.



Miloš Šolaja1
1Faculty of Political Sciences, University of Banja Luka, Bosnia and Herzegovina

doi: 10.5550/sgia.141001.en.001S
UDC: 796/799:316.74



FULL TEXT (.pdf)

Looking at the social transition as a complex network of social changes in all aspects of social life a comparison of changes in the field of sport in post-socialist societies in transition in relation to the developed system of sport on a global level, especially after the end of the Cold War and the major structural changes in early 90s of the 20th century, comes as a necessity. If the transition in post-socialist societies is looked at as a need to depart from the collectivist values of the failed global project of socialism toward the direction of the values of liberal democracy, it becomes visible that the social subsystem of sport has remained untransformed and underdeveloped; an indicator of unsuccessfully implemented transformations and, at the same time, an obstacle to development. In most transition countries, which have not yet reached the social standards necessary for European integrations, the sport has not achieved the role it should have in the societies of liberal democracy and market economy either, despite the fact that it has become part of European and international policies in the field of sport. This paper should point at the framework of values within which the social subsystem of sport is coming into being in transitional post-socialist societies, at the relationship between the sport and the society, the value and economic role of sport in the political system, and, at the same time, explore why the sport is neglected in transition countries as an area to which international integrations spread out, i.e. the extent to which this is conflicting with the values that are in the origins of sports as well as the manner in which it is corresponding with those that transitional societies have opted for.

Key words: consumerism, profit, sport, system, transformation, transition, values.


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